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Tag Archives: Boston PR
Sex and the Agile Marketer
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While … Continue reading
Posted in Innovative Marketing Management
Tagged Agile Marketing, Boston PR, marketing 2.0, marketing measurement
5 Comments
13 Ways to Improve Your Social Media Street Cred
1. Get a shiny new “persona”. Using the name your parents gave you is boring. Why be Frank when you could be something hipper like Days.fm or Tangyslice. Check out the Internet Anagam Generator where there is an endless supply … Continue reading
Selecting a Web 2.0 PR Agency (Part III): The Final Pitch
“The Final Pitch” can be the most entertaining and frustrating part of the selection process. We started with goals of understanding the strategic strengths of the principals and quality of the proposed team for our account. Both Limeduck and I … Continue reading
Posted in Innovative Marketing Management
Tagged Boston PR, PR Pitches, Social Media PR, Web 2.0
1 Comment
Selecting a Web 2.0 PR Agency (Part II)
Based on the criteria from my previous post, we made the following short list of candidates: PerkettPR (referral from friend at ConstantContact) KEL and Partners (found them Googling) Topaz (Limeduck worked with them before and raved about working with @DougH) … Continue reading
Posted in Innovative Marketing Management, Internet Marketing
Tagged Boston PR, Web 2.0 PR
6 Comments
