Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfair advantage to marketers with MBAs [...]
1. Get a shiny new “persona”. Using the name your parents gave you is boring. Why be Frank when you could be something hipper like Days.fm or Tangyslice. Check out the Internet Anagam Generator where there is an endless supply of hip sounding yet meaningless names at your disposal.
2. Join Twitter and [...]
“The Final Pitch” can be the most entertaining and frustrating part of the selection process. We started with goals of understanding the strategic strengths of the principals and quality of the proposed team for our account. Both Limeduck and I have experienced the classic agency “bait and switch” (ie the killer pitch from [...]
Based on the criteria from my previous post, we made the following short list of candidates:
PerkettPR (referral from friend at ConstantContact)
KEL and Partners (found them Googling)
Topaz (Limeduck worked with them before and raved about working with @DougH)
Version 2 Communications (Got recent LinkedIn connection from old colleague Rob Halpin who is working for Maura FitzGerald’s new [...]
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