Tangyslice

Exploring marketing that is agile, accountable and social

Entries Tagged ‘data’

ABC: Always Be Compiling

One of my lasting recollections from yesterday’s elections was how effectively the Obama campaign used its database.  I never made a donation.  I never attended an event. I never even talked with a chugger.  All I did was forward a laugh-out-loud viral video to my wife and I was hooked.
Early yesterday morning I received an [...]

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Data fetishists and people who love them

There’s been a lot of swirl around Ian Ayres, an econometrician and law professor at Yale, and his new book, Super Crunchers, and I’m generally in favor of it. Ayres advocates using data, not intuition, to make decisions. “duh” you say? Me too, but apparently there are lots of people who prefer their own intneral [...]

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