Tag Archives: data

ABC: Always Be Compiling

Posted on November 5, 2008 by Frank

One of my lasting recollections from yesterday’s elections was how effectively the Obama campaign used its database.  I never made a donation.  I never attended an event. I never even talked with a chugger.  All I did was forward a … Continue reading →

Posted in Innovative Marketing Management, Internet Marketing | Tagged , , , | 2 Comments

Data fetishists and people who love them

Posted on September 24, 2007 by Frank

There’s been a lot of swirl around Ian Ayres, an econometrician and law professor at Yale, and his new book, Super Crunchers, and I’m generally in favor of it. Ayres advocates using data, not intuition, to make decisions. “duh” you … Continue reading →

Posted in Random Musings | Tagged , , , , | Leave a comment