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Seven things a blog post is not…

A direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action.  Few things shut down a blog conversations faster than “act before Friday…” or some other type of offer. A press release – PR teams have a [...] [...]

March 16th, 2010 | Tags: blog, case study, direct response, pagerank, podcast, press release | Category: Internet Marketing, Practical Social Media | 4 comments

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