Tag Archives: expert marketing advisor

Art, Science and the Expert Opinion

Posted on September 2, 2008 by Frank

Everyday I’m reminded that Marketing is both art and science.  It is the art part that always challenges me.  There is no formula to derive that magical viral marketing video or blockbuster TV ad.  It usually requires someone with a … Continue reading →

Posted in Accountable Marketing, Innovative Marketing Management | Tagged , , , | 1 Comment