Seven simple steps to more effective social media listening

I’m sure that most of us have heard the social media truism that first step to being more social is listening.  An entire industry has sprung up around listening platforms.  Before you sign up for 12 months of service from the platform of the day, here is my list of low cost/no cost ways to be a better online listener. Identify your top influencers and/or sources of information – If you are like most people, you know your...

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We’re gonna party like its 1999

I read in the Wall Street Journal this morning that Google and Microsoft are in an epic battle for the hearts and minds (and ad dollars) of Facebook. Besides not knowing who to cheer for, my mind drifted to Geocities and Tripod (what ever happened to them?). Then in the “Money and Investing” section, Dennis K. Berman offers a cautionary tale based on the rise and fall of an earlier generation of community sites. Did you...

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