Tag Archives: Innovative Marketing Management

Five Meaningless Marketing Metrics

Posted on September 26, 2008 by Frank

I have a CEO friend who uses the expression the “anxious parade of activity” to describe the way marketing people often present results to him.  I’m sure you have seen this before.  “First we did this tradeshow, then the agency … Continue reading →

Posted in Accountable Marketing | Tagged , , | 6 Comments

Customer Advocacy on the Web: How Do You Measure It?

Posted on September 27, 2007 by Frank

I am a scientist at heart and am always pressing my people for better ways to understand the effectiveness of program spends. This morning, I found a great series of articles by Heidi Cohen on ClickZ about “Retention Marketing”. http://www.clickz.com/3626900 … Continue reading →

Posted in Accountable Marketing | Tagged , , , | Leave a comment