Seven simple steps to more effective social media listening

I’m sure that most of us have heard the social media truism that first step to being more social is listening.  An entire industry has sprung up around listening platforms.  Before you sign up for 12 months of service from the platform of the day, here is my list of low cost/no cost ways to be a better online listener. Identify your top influencers and/or sources of information – If you are like most people, you know your...

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