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Tag Archives: Innovative Marketing Management
Selective Neglect
Early in my graduate school experience I learned a valuable lesson. We had six classes each with a theoretical two hours of homework per class hour. This added up to something like 60 hours of class and homework excluding the … Continue reading
Why do marketers love social media?
Here are some of the reasons that came into my head: Shiny new object: It is where the action is today even with the bursting of the Web 2.0 bubble My favorite four letter word: Most of the channels are … Continue reading
Reflections from Social Media Breakfast 9 in Boston
Here are a couple of things that stuck in my head a day after the event. It seems like mainstream corporate types (ie enterprise customers like EMC) are taking it slow with social media. Like other new technologies, they are … Continue reading
Agile Branding?
My desire to treat all things in an agile way is creating internal discomfort. Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach. Given the need for consistency and repetition … Continue reading
Can you trust anyone?
The issue of trust seems to be everywhere today. Can we trust our politicians when they say we need a massive bank bailout? Can I trust that this charity will spend my money wisely? Can I trust this online business … Continue reading
