Tag Archives: Innovative Marketing Management

Selective Neglect

Early in my graduate school experience I learned a valuable lesson.  We had six classes each with a theoretical two hours of homework per class hour.  This added up to something like 60 hours of class and homework excluding the … Continue reading

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Agile Branding?

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition … Continue reading

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Can you trust anyone?

The issue of trust seems to be everywhere today. Can we trust our politicians when they say we need a massive bank bailout? Can I trust that this charity will spend my money wisely? Can I trust this online business … Continue reading

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