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Tag Archives: marketing measurement
Are you measuring the right things?
I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged Accountable Marketing, marketing measurement, SEM
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Are you an accountable marketer?
I think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building” to mask the fact that we can’t connect some of our activities with tangible results. … Continue reading
My Slides for Social Media Breakfast 11 in Cambridge
Yesterday I shared a series of social media experiments we performed last summer at Firstgiving. #SMB11: Social Media For Social Change View SlideShare presentation or Upload your own. (tags: boston social)
Posted in Internet Marketing, Practical Social Media
Tagged marketing measurement, Social Media Boston
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Monday Morning Musings
1. I found this interesting post last week by Peter Kim about a framework to measure social media. It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics … Continue reading
Posted in Innovative Marketing Management, Random Musings
Tagged marketing measurement, Peter Kim, social media
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Sex and the Agile Marketer
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While … Continue reading
Posted in Innovative Marketing Management
Tagged Agile Marketing, Boston PR, marketing 2.0, marketing measurement
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