Tag Archives: marketing sherpa

Metrics that Matter

Posted on October 29, 2008 by Frank

A couple of weeks ago I poked fun at the array of numbers that frequently masquerade as metrics.  As a follow-up to that post, here are some additional thoughts about the attributes of meaningful marketing measures: Connected – The best … Continue reading →

Posted in Accountable Marketing, Innovative Marketing Management | Tagged , , , | 2 Comments