Seven things to consider when launching your freemium product

It usually starts with someone’s bright idea: “We need to disrupt this market…fast. How about we just give away our product. It will go viral and kill .” In theory it sounds great. It’s such a simple way to kick your mortal enemy in their revenue stream by giving away your product for free. [...]

March 26th, 2013 | Tags: , | Category: Internet Marketing | Leave a comment

Video: What it means to be a skeptical CMO and accountable marketer

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV. They have an interesting approach to using video as a B2B lead generation tool. [...]

July 9th, 2009 | Tags: , , , | Category: Accountable Marketing, Innovative Marketing Management | One comment