Here are a couple of things that stuck in my head a day after the event.
It seems like mainstream corporate types (ie enterprise customers like EMC) are taking it slow with social media. Like other new technologies, they are carefully evaluating it (in this case inside the firewall first) as another tool to help them [...]
My desire to treat all things in an agile way is creating internal discomfort. Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach. Given the need for consistency and repetition in building a brand, it seems that this may be one part of the marketing [...]
The issue of trust seems to be everywhere today.
Can we trust our politicians when they say we need a massive bank bailout?
Can I trust that this charity will spend my money wisely?
Can I trust this online business is not some elaborate phishing scheme to clean out my bank account?
Over the years, some of the brightest [...]
I have a CEO friend who uses the expression the “anxious parade of activity” to describe the way marketing people often present results to him. I’m sure you have seen this before. “First we did this tradeshow, then the agency made this pretty brochure, then we ran this ad in Magazine x….” The entire thread [...]
I am a scientist at heart and am always pressing my people for better ways to understand the effectiveness of program spends. This morning, I found a great series of articles by Heidi Cohen on ClickZ about “Retention Marketing”.
http://www.clickz.com/3626900
She offers some advice on how to track the effectiveness of your customer advocacy programs including:
Collating feedback [...]
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