Seven things to consider when launching your freemium product
Mar26

Seven things to consider when launching your freemium product

It usually starts with someone’s bright idea: “We need to disrupt this market…fast. How about we just give away our product. It will go viral and kill .” In theory it sounds great. It’s such a simple way to kick your mortal enemy in their revenue stream by giving away your product for free.

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Seven simple steps to more effective social media listening

I’m sure that most of us have heard the social media truism that first step to being more social is listening.  An entire industry has sprung up around listening platforms.  Before you sign up for 12 months of service from the platform of the day, here is my list of low cost/no cost ways to be a better online listener. Identify your top influencers and/or sources of information – If you are like most people, you know your top 5 to 10 off the top of your head.  What are the sites you visit everyday?  What sites do you feel guilty about not visiting more frequently?  What does your boss read daily? You get the idea.  My suggestion is find 30-40 sources.  I know that sounds like alot but we’ll talk more later about how to deal with the deluge of content. Setup a Google Reader account – I know there are many ways to read RSS feeds but I like the Reader’s ability to share feeds and connect with people on Google.  I also regularly use my feed reader as a convenient time waster on my new HTC Incredible. Just scrape the RSS feeds from your source and add to the reader. Create Google Alerts – In my world, there are granular things that I want to watch daily.  I know it is vain but I watch my own name and “personal brand”.  Some other obvious things include your company, brand, or competitors.  You can decide on a comprehensive vs. blog search depending on traffic – one approach is starting with comprehensive and then refine if necessary.  I also suggest setting it up for immediate notification by RSS rather than email.   If it has more than 10 alerts per day then you are either too popular (yeah, right) or need to refine your search.  You can track these through your Google Reader like any other feed. Setup a Twitter search – I think this is the hidden gem of Twitter’s offerings.  Just go to search.twitter.com and create searches on your keywords (use the same keywords from your Google Alerts if you want).  The best part is you can create RSS feeds for these search and then dump them into your Reader.  More advanced tweeters can add a search column in Tweetdeck. Create lists on Twitter – I “follow” over 1,000 people on Twitter.  In reality, I probably care about 150 of them (sorry).  The best way to keep your signal-to-noise ratio high is to build a list important friends.  For example, I have on two lists on my personal Twitter account – Fresh Followers for new followers I’d...

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Video: What it means to be a skeptical CMO and accountable marketer
Jul09

Video: What it means to be a skeptical CMO and accountable marketer

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV. They have an interesting approach to using video as a B2B lead generation...

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When I grow up I want to be microfamous

Please accept my apologies for disappearing over the last few weeks.  Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties.  Somewhere in between I’ve been able to squeeze in a few hours building my microcelebrity (more like expanding my nanocelebrity).   Over the last two weeks I broke the 1,000 followers mark on Twitter (OK, Limeduck I mentioned it in public so you can unfollow me now).  Here are some of my observations from the 12 months of tweeting: The number followers doesn’t mean as much as quality of interactions and conversations.  This is an obvious point that gets lost in Ashton and Britney’s battle for supremacy.  I thank Ivan at Tipjoy for changing my mind on this. Twitter has helped me connect with really interesting people I never would have met in my World 1.0 circles (folks like @jeffcutler, @matthew_t_grant, @robertcollins). A milliscoble of social media infamy is no substitute for my longstanding professional relationships when it comes to new business development. Twitter is a bit like Vegas.  Some thing are larger than life on Twitter.  Also many things that happen on Twitter stay on Twitter. People can become in social media “experts” very quickly.  You can find a ton of great info on Mashable and Techcrunch not to mention the blogosphere about social media channels.  FOTS (Friends of the ‘Slice) have heard my regular rants that social media are just media that need to be tested like any other channel making “expertise” less important. I’ve met Chris Brogan three times (but I’m not sure he remembers my name).  I want to dislike the whole “social media rockstar” schtick but he is a genuinely nice guy who blogs with a clarity that I admire.  I also really like his dad’s poker blog. The credentials that give someone status in the business world (ie Harvard MBA, worked for Goldman Sachs or McKinsey, etc) are not always a big deal on Twitter.  I guess you could argue that Twitter is more egalitarian than the real world. Twitter can be a powerful promotional tool.  The Skeptical CMO team signed up 100 people for our first radio show back in May almost completely through Twitter. Did I miss anything?  There are too many great people and conversations to highlight in one small post. Shameless self promotion: I’ll be on PermissionTV today discussion all thing marketing, social media and tangy.  I hope you can join the conversation. Stay tangy my...

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