Seven things to consider when launching your freemium product
Mar26

Seven things to consider when launching your freemium product

It usually starts with someone’s bright idea: “We need to disrupt this market…fast. How about we just give away our product. It will go viral and kill .” In theory it sounds great. It’s such a simple way to kick your mortal enemy in their revenue stream by giving away your product for free.

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Seven simple steps to more effective social media listening

I’m sure that most of us have heard the social media truism that first step to being more social is listening.  An entire industry has sprung up around listening platforms.  Before you sign up for 12 months of service from the platform of the day, here is my list of low cost/no cost ways to be a better online listener. Identify your top influencers and/or sources of information – If you are like most people, you know your...

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Video: What it means to be a skeptical CMO and accountable marketer
Jul09

Video: What it means to be a skeptical CMO and accountable marketer

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV. They have an interesting approach to using video as a B2B lead generation...

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When I grow up I want to be microfamous

Please accept my apologies for disappearing over the last few weeks.  Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties.  Somewhere in between I’ve been able to squeeze in a few hours building my microcelebrity (more like expanding my nanocelebrity).   Over the last two weeks I broke the 1,000 followers mark on Twitter (OK, Limeduck I...

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