tangyslice » marketing http://www.tangyslice.com sharp. social. accountable. Tue, 16 Mar 2010 14:33:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Video: What it means to be a skeptical CMO and accountable marketer http://www.tangyslice.com/2009/07/09/video-what-it-means-to-be-a-skeptical-cmo-and-accountable-marketer/ http://www.tangyslice.com/2009/07/09/video-what-it-means-to-be-a-skeptical-cmo-and-accountable-marketer/#comments Thu, 09 Jul 2009 13:36:42 +0000 Frank http://www.tangyslice.com/?p=387 Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.

They have an interesting approach to using video as a B2B lead generation tool.

]]> Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.

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They have an interesting approach to using video as a B2B lead generation tool.

]]> http://www.tangyslice.com/2009/07/09/video-what-it-means-to-be-a-skeptical-cmo-and-accountable-marketer/feed/ 1 When I grow up I want to be microfamous http://www.tangyslice.com/2009/06/25/when-i-grow-up-i-want-to-be-microfamous/ http://www.tangyslice.com/2009/06/25/when-i-grow-up-i-want-to-be-microfamous/#comments Thu, 25 Jun 2009 14:59:54 +0000 Frank http://www.tangyslice.com/?p=371 Please accept my apologies for disappearing over the last few weeks.  Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties.  Somewhere in between I’ve been able to squeeze in a few hours building my microcelebrity (more like expanding my nanocelebrity). [...]]]> Please accept my apologies for disappearing over the last few weeks.  Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties.  Somewhere in between I’ve been able to squeeze in a few hours building my microcelebrity (more like expanding my nanocelebrity).   Over the last two weeks I broke the 1,000 followers mark on Twitter (OK, Limeduck I mentioned it in public so you can unfollow me now).  Here are some of my observations from the 12 months of tweeting:

  • The number followers doesn’t mean as much as quality of interactions and conversations.  This is an obvious point that gets lost in Ashton and Britney’s battle for supremacy.  I thank Ivan at Tipjoy for changing my mind on this.
  • Twitter has helped me connect with really interesting people I never would have met in my World 1.0 circles (folks like @jeffcutler, @matthew_t_grant, @robertcollins).
  • A milliscoble of social media infamy is no substitute for my longstanding professional relationships when it comes to new business development.
  • Twitter is a bit like Vegas.  Some thing are larger than life on Twitter.  Also many things that happen on Twitter stay on Twitter.
  • People can become in social media “experts” very quickly.  You can find a ton of great info on Mashable and Techcrunch not to mention the blogosphere about social media channels.  FOTS (Friends of the ‘Slice) have heard my regular rants that social media are just media that need to be tested like any other channel making “expertise” less important.
  • I’ve met Chris Brogan three times (but I’m not sure he remembers my name).  I want to dislike the whole “social media rockstar” schtick but he is a genuinely nice guy who blogs with a clarity that I admire.  I also really like his dad’s poker blog.
  • The credentials that give someone status in the business world (ie Harvard MBA, worked for Goldman Sachs or McKinsey, etc) are not always a big deal on Twitter.  I guess you could argue that Twitter is more egalitarian than the real world.
  • Twitter can be a powerful promotional tool.  The Skeptical CMO team signed up 100 people for our first radio show back in May almost completely through Twitter.

Did I miss anything?  There are too many great people and conversations to highlight in one small post.

Shameless self promotion: I’ll be on PermissionTV today discussion all thing marketing, social media and tangy.  I hope you can join the conversation.

Stay tangy my friends…

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