Tag Archives: metrics

Are benchmarks for losers?

Posted on October 14, 2010 by Frank

In baseball, there is an old adage that “stats are for losers”. This refers to the fact that fans often resort to talking about the stats of their favorite team or players when they are losing. In pro sports, winning … Continue reading →

Posted in Accountable Marketing, Innovative Marketing Management | Tagged , , | 2 Comments

How many KPIs do I need?

Posted on January 22, 2009 by Frank

It always starts off with a simple request for KPIs or key performance indicators.   The challenge I often see is cutting through the noise and actually getting to the metrics that are truly “key”.  So what makes a KPI?  … Continue reading →

Posted in Accountable Marketing, Innovative Marketing Management | Tagged , , , | 1 Comment

Five Meaningless Marketing Metrics

Posted on September 26, 2008 by Frank

I have a CEO friend who uses the expression the “anxious parade of activity” to describe the way marketing people often present results to him.  I’m sure you have seen this before.  “First we did this tradeshow, then the agency … Continue reading →

Posted in Accountable Marketing | Tagged , , | 6 Comments