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It always starts off with a simple request for KPIs or key performance indicators. The challenge I often see is cutting through the noise and actually getting to the metrics that are truly “key”. So what makes a KPI? Here is my list: It is connected to your strategic or tactical goals I have a CEO friend who uses the expression the “anxious parade of activity” to describe the way marketing people often present results to him. I’m sure you have seen this before. “First we did this tradeshow, then the agency made this pretty brochure, then we ran this ad in Magazine x….” The entire thread [...] |
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