Corporate Social Media: After the Buzz

I was a guest on This Week in Social Media hosted by PJA Advertising + Marketing. The show was rebroadcasted last week.  I had a chance to listen again and thought there were some interesting nuggets. Mike O’Toole and I talked about the practical aspects of running social for a public company. I really like the way we came up with a top five list of “rules” for helping an organization be more social. 1. Find people...

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Real people and social media: PJA Advertising

With all the hype surrounding social media these days, I decided I would find some “real people” using Web 2.0 to improve the way they do business.  Over the next few weeks, I will be interviewing a series of marketers and agency people to better understand what it all means to “the rest of us”. In my first installment, I interviewed Mike O’Toole, Partner and SVP of Strategy at PJA Advertising + Marketing...

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