Tag Archives: PR measurement

Marketing Metric of Last Resort

Posted on December 3, 2008 by Frank

Pretty much all marketers do it.  We spend money on programs that we “know in our our heart” are the right thing but are extremely difficult to track.  What am I talking about?  For me it has been PR.  PR … Continue reading →

Posted in Accountable Marketing, Innovative Marketing Management | Tagged , | 4 Comments