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Tag Archives: SEM
Are you measuring the right things?
I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged Accountable Marketing, marketing measurement, SEM
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Hubspot asks who do you love?
The good people at Hubspot never let me down. I was doing my early morning scan of Twitter when I came across a tweet with a shoutout to send “LinkLove” to anyone you want (ie friend, colleague or favorite blog). … Continue reading
Posted in Innovative Marketing Management, Internet Marketing, Practical Social Media
Tagged SEM, SEO, Viral Marketing
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Your marketing budget was cut, now what…
The coming year is likely to be challenging for most marketers as we are asked once again to do more with less. While a smaller budget typically means fewer marketing programs, it doesn’t necessarily mean you have do scale back … Continue reading
Posted in Accountable Marketing, Innovative Marketing Management
Tagged inbound marketing, SEM, SEO
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Microsoft, Still the Bridesmaid?
With all the noise about the potential “deal” with Microsoft and Yahoo, it’s easy to forget that the combined company would have around 50% of the total search traffic of Google. While a Microhoo “merger” would provide wider distribution for … Continue reading
