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I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords and there was plenty of traffic in the space. The popular terms were bid up to [...] The coming year is likely to be challenging for most marketers as we are asked once again to do more with less. While a smaller budget typically means fewer marketing programs, it doesn’t necessarily mean you have do scale back expectations. Crafty marketers are always looking for innovative ways to get the same results out [...] With all the noise about the potential “deal” with Microsoft and Yahoo, it’s easy to forget that the combined company would have around 50% of the total search traffic of Google. While a Microhoo “merger” would provide wider distribution for Yahoo paid search (if you are like Mr. Tangy who is currently ignoring Microsoft’s [...] |
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