As I blog about new media, I am often struck by the irony of my social media “lifestyle”. Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about social media. From my conversations with them, you would think that these new media like [...] [...]
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The coming year is likely to be challenging for most marketers as we are asked once again to do more with less. While a smaller budget typically means fewer marketing programs, it doesn’t necessarily mean you have do scale back expectations. Crafty marketers are always looking for innovative ways to get the same results out [...] [...] |
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