Tangyslice

One of my lasting recollections from yesterday’s elections was how effectively the Obama campaign used its database.  I never made a donation.  I never attended an event. I never even talked with a chugger.  All I did was forward a laugh-out-loud viral video to my wife and I was hooked.
Early yesterday morning I received an [...]

What once was a fun and hip way to promote your product or service has now become a common rationalization for the next magical project pitched by your favorite agency.  Just take a minute and Google “viral marketing”.  You’ll find an endless stream of creative types touting some viral video, screensaver or other form of [...]