Selecting a Web 2.0 PR Agency (Part II)

Based on the criteria from my previous post, we made the following short list of candidates: PerkettPR (referral from friend at ConstantContact) KEL and Partners (found them Googling) Topaz (Limeduck worked with them before and raved about working with @DougH) Version 2 Communications (Got recent LinkedIn connection from old colleague Rob Halpin who is working [...] [...]

June 9th, 2008 | Tags: , | Category: Innovative Marketing Management, Internet Marketing | 6 comments

Selecting a Boston Web 2.0 PR Agency (Part I)

It has been over two years since I last searched for a PR agency in Boston and a lot has changed since then. With all the new social media channels exploding we needed to find an organization with proven Web 2.0 chops to support Firstgiving (an online community that connects people with the causes important [...] [...]

June 4th, 2008 | Tags: , , | Category: Innovative Marketing Management, Internet Marketing | 2 comments