Selecting a Web 2.0 PR Agency (Part III): The Final Pitch
Jun.17, 2008 in
Marketing, Web 2.0 PR
“The Final Pitch” can be the most entertaining and frustrating part of the selection process. We started with goals of understanding the strategic strengths of the principals and quality of the proposed team for our account. Both Limeduck and I have experienced the classic agency “bait and switch” (ie the killer pitch from [...]

